Utilising Kochava’s analysis, the campaign was victorious in driving conversions within the MyMacca’s app, particularly […]
Waitrose to sponsor The Great British Bake Off
A suite of idents will be created by Saatchi & Saatchi London.
Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry
The digital marketing landscape is becoming increasingly complex, with marketers having access to multiple sources […]
Global group chief executive Stephen Miron to step down
He joined the company in 2008.
Outreach: Make every email count
30-second summary: Send emails manually to be able to build longer-lasting relationships with your recipients […]
John Lewis launches in-house content agency
Shop is made up of staff from John Lewis Partnership and Inspired Thinking Group.
Sora has upset the AI-image generation apple cart
Until recently, Adobe Photoshop had the most sophisticated AI image generation capabilities within the tech […]
Tilda ads ask if rice or 'Tasty Sides' came first
The ads were created by Isobel.
Are human-penned ads still better than AI?
AI has been a looming entity on the horizon of the advertising industry for some […]
Optimize Google’s new Interaction to Next Paint metric
30-second summary: Good page speed and user experience help your site stand out in search […]